Launched in 2019 by WEI LIU, The WOW is the UK’s first biannual magazine and digital platform celebrating Asian culture and inspiring modern Asian talents.

With an international team of contributors, we highlight and showcase the talents and successes of Asian women in all industries, celebrating their styles and life pursuits and offering a new and insightful point of view. It can be found at shops in London, Paris, Milan, New York, Beijing and multiple international cities. It's not only for women of an Asian background worldwide but also for anyone else who would be interested in their culture and stories.